WebFeb 22, 2011 · The present study points out how advertisers' intentions to entertain or to inform the target audience are expressed in the use of various humor types in advertising, underlining, also, the effect of cultural values on these communication decisions. Keywords Humour National cultures Advertising United Kingdom Greece Citation WebNov 6, 2024 · In der Humorous Message Taxonomy (Abb. 1) unterscheidet er, abgeleitet aus den zentralen Humorentstehungsmechanismen, zwischen den Humorarten widersprüchlicher Humor, aggressiver Humor, warmherziger Humor (sentimentale Komik, sentimentaler Humor) und der vollständigen Komik.
Hispanic Humor Styles on Facebook: An Analytical Study
WebThe effects of culture and product type on the use of humor in greek tv advertising: An application of speck's humorous message taxonomy. H Leonidas, B Christina, Z Yorgos. Journal of Current Issues & Research in Advertising 31 (1), 43-61, 2009. 36: 2009: WebThe humorous message taxonomy: A framework for the study of humorous ads. Current Issues & Research in Advertising,13 (1), 1-44. Tay, R. (2002). Exploring the effects of a road safety advertising campaign on the perceptions and intentions of the target and non-target audiences to drink and drive. Traffic Injury Prevention, 3 birthday food ideas for girl
Specsavers’ 2010 ‘Lynx Effect’ Parody - student explores advertising
WebJan 26, 2015 · Speck, P.S (1991) The humorous message taxonomy: a framework for the study of humorous ads. Journal of Current Issues and Research in Advertising. 13. p1-44. Sternthal, B. & Craig, S. (1973) Humor in advertising. The Journal of Marketing. 37 (4) p12-18. The Drum (2010) The creative effect: how Specsavers parodied Lynx. WebTwo judges used Speck's humourous message taxonomy to classify each commercial's humour type. MEASURES * Humour response. In an effort to capture both positive and … WebMay 26, 2006 · The influence of humour on advertising effectiveness is an issue that has concerned the advertising literature to a great extent over the last 30 years. The present study used Speck's humorous... birthday food puns